Cornish Secrets
“Search Flare grew our business 1800% in 12 months, and we continue to grow.”
Introduction
Set against Cornwall's picturesque landscapes, Cornish Secrets stands out with its luxurious range of holiday accommodations. From idyllic cottages to modern apartments, they capture the essence of Cornwall's charm. Seeking to enhance their digital presence, they turned to us. It was their maiden journey into the realm of SEO, making our partnership a journey of discovery for both parties.
Services rendered
SEO Consultancy
Goals
Our primary goal for Cornish Secrets was to increase organic traffic to their website, improve their search engine rankings, and generate more leads and bookings. We aimed to achieve this by implementing a comprehensive SEO strategy that would improve their website'soverall health, optimise their content, and increase their online authority.
Increase organic traffic
Improve search engine rankings
Increase online authority
Strategy
We started by conducting thorough keyword research to identify relevant keywords and phrases that potential customers might use when searching for holiday cottages in Cornwall. Based on our research, we optimised the website's content, including meta tags, headlines, and page copy, to target these keywords and improve the site's relevancy.
We also worked on optimising the website's technical structure, including its site architecture, mobile responsiveness, and page load speed. We ensured that the website was easy to navigate, had a logical structure, and was optimised for mobile devices to enhance the user experience.
To improve the website's online authority, we focused on building high-quality backlinks from relevant and authoritative websites. We reached out to reputable travel bloggers, local tourism organisations, and other websites related to the travel industry to secure high-worth links to Cornish Secrets.
We also worked with Cornish Secrets on a robot content strategy to ensure visibility for anyone looking for information relating to Cornwall. At the time of writing, we occupy just over 17,000informational keywords, 7,000 commercial and transactional and 2,800navigational keywords. When we started, there was just over 200 total organic keyword visibility.
The Results
Our SEO efforts resulted in significant improvements for Cornish Secrets. Here are some of the results we achieved:
Increased organic traffic by1894% in just 12 months.
Drastically Improved search engine rankings for target keywords
Increased website authority through clever outreach
A massive increase in bookings
Conclusions
Our SEO strategy for Cornish Secrets was(and still is) a huge success. We were able to achieve significant improvements in their online visibility, organic traffic, and search engine rankings. By implementing a comprehensive SEO strategy, we were able to improve the website's overall health, optimise its content, and increase its online authority. As a result, Cornish Secrets have become one of the leading luxury travel operators in Cornwall.